Weekend Assignment 2

Posted: February 20, 2011 in Uncategorized

A content management system was foreign to me before a few weeks ago. However, after completing some exercises in class, it is apparent that a CMS is a valuable resource for collecting and organizing data and other materials. The professional atmosphere is constantly changing and becoming increasingly digital. With the additions of social network sites such as Twitter, Facebook and LinkedIn companies are frequently searching for people who are able to work CMS. Having a competitive advantage over other employees is vital when entering the existing job market. The ability to work CMS is a special technical tool that will separate individuals from others.

I have worked with online content before but never through CMS. The CQ press Web site is a helpful and effective tool for ¬†technical knowledge expansion. Developing and changing headlines, linking and creating post tags are new tools that also help separate prospective employees. Additionally, the ability to effectively summarize stories distinguishes journalists from others. Even though I don’t plan on pursuing a journalism profession, content analysis and data organization methods are additional tools for success and further knowledge.

The use of CMS was presented to us because its growing use in business and news media. This growth stage is the transformation of online content organization. CMS could potentially be changed into something else over the next five years. If changes are made, people who are currently able to work CMS will better adapt to the technological changes.

Businesses and firms have implemented CMS into their professional environments. Marketing firms are using CMS to better understand their customers and analyze methods that are ineffective. This might include the deletion of direct mail, improving market measurement and linking information technology with marketing tools. George Dearing better explains these developing changes on his Information Week blog.

My expertise in CMS is lacking. My knowledge needs to grow and develop. I believe CMS is the future in data analysis and storage and I need to learn a substantial amount of additional information to be effective with CMS. Throughout MC330, I hope to develop my knowledge and skills, explore new tactics that will be more efficient and continue to use CMS after the course.


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